It’s very simple: Thorb feels that home living is ridiculously expensive. Many people in the construction and real estate sector have an intuition that it could all be done for a lot less. But the sector doesn’t seem able to do it. Besides the fact that we think home living is ridiculously expensive, it also doesn’t make sense that the product is entirely defined by professionals who look askance if you ask them when they last consulted any residents. These twin aspects of price and the resident as starting point mean that Thorb is taking a different route and calling on as many out-of-the-box parties as possible to submit their ideas in the form of a concept or a concrete solution. Together we can give home living back to residents and make it more affordable too!