Reinvent The Habitat is an initiative by Thorb.

Thorb is a new start-up that aims to set aside conservative notions.
It wants to torpedo all the old ideas about home living to make way for new, innovative approaches to building homes.
Thorb was established in 2016 and is supported by investments from BAM Wonen, Eigen Haard and AM.
Our Reinvent The Habitat challenge invites anyone in the Netherlands or beyond – including you – to submit an innovative idea for home living. Our jury consists of Thorb’s founders and its investors, who all look forward to judging the submissions.
And thumbs up, the three winning concepts will actually be constructed. Space has already been reserved for them in The Green Village in Delft (The Netherlands).


Obviously, every competition requires a jury. The jury for Reinvent The Habitat consists of Thorb’s founders Rick and Henry and the investors behind Thorb. Together they will decide which innovative home living concepts will go through to the pilot stage. Their decision will of course be informed by the extent to which concepts offer ways to maximize home enjoyment while minimizing costs. Do you think you can persuade the jury with your futureproof home living concept? !

More about Thorb.

Join us

You finally get the chance to turn the building world upside down. Share your idea(s) about houses and housing with us!

The challenge is on!

  • Reinvent The Habitat
  • Turn the building world upside down
  • Realise, build and scale your idea